Sending the right message


Thousands of press releases are deployed on the Internet and to local news agencies every day. There’s a good chance that yours is going to get buried under the many press releases that are written in an identical way. What if you could turn a press release into a vivid, engaging marketing tool instead?

A video press release is an antidote to “announcement fatigue.” In fact, this is the perfect way to get eyes on your message without the need to try to convince others to share your written press release on your behalf.

Let’s talk about how to do a press release with personality!

The Elements of a Crisp Video Press Release


There’s no doubt that a written press release can sometimes be the best option. This is especially true when it comes to a breaking update regarding your business. However, a video press release is the preferred option if you’re looking to inform the public or generate buzz regarding a new product or service. Let’s break down the components to add to your video press release.

#1 Footage of the New Product or Service

Are you creating a press release to let the public know that your business is now offering a new product or service? Put it “on display” in your video. Visual access to what you’re discussing is exponentially more valuable than trying to describe what you’re introducing. The major benefit of using a video press release when announcing a new product or service is that you get to control the first glance that the public receives! A video press release allows you to put forward a curated, polished view of what you are ultimately “selling” to the public ahead of its release.

#2 Graphics

Beautiful graphics go a long way when it comes to driving home a point. It’s important to have text and graphics within a video press release to retain some of the traditional aspects of a written press release. It’s essential for viewers to see the name of your company, the name of the new feature and your contact information in writing instead of just hearing them. In addition, the actionable text should be strategically placed within the video to have the greatest impact. Don’t worry, 10×10 Studios can help with that!

#3 An Invitation for Engagement

Your audience really has no “place to go” when you simply publish a written press release. By contrast, a video press release serves as an invitation to keep exploring the digital world you’ve created. A video that contains links to your website, YouTube content page or social media pages will keep potential customers engaged longer. In fact, an auto-play feature that kicks in at the end of your press release could prompt a viewer to watch a previous video you’ve published. You can even embed a link right in your video that asks viewers to answer a few survey questions regarding their impressions of your new product or service! This value-added technique will give you real-time feedback regarding customer perception. Video simply inspires a higher level of engagement because your audience has actionable objects to work with on their screens.

There’s no doubt that a written press release can sometimes be the best option. This is especially true when it comes to a breaking update regarding your business. However, a video press release is the preferred option if you’re looking to inform the public or generate buzz regarding a new product or service. Let’s break down the components to add to your video press release.

Art Opening Press Release

Ready to Get Your Video Press Release Rolling?


Your message is far too important to be buried under the news of the day. Bring your message to life with a press release video that has been elegantly created by 10×10 Studios. We collaborate with clients in a variety of industries to create eye-catching, high-impact visual press releases. For instance, our team recently secured a contract for an outreach campaign PSA on cancer screening and prevention. It’s all part of what our creative, dynamic team here at 10×10 Studios does every day! Reach out to book a brainstorming session with us!

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