How government agencies can use explainer videos to build trust.

Explainer Videos for Government Agencies

Government plays a crucial role in the day-to-day lives of citizens. Yet many don’t know how it works. It’s no wonder why public trust in government is at record lows.

Explainer videos are a great way to engage and communicate with the public. They show how government organizations and agencies operate, simplifying complex processes into easy to understand 2-3 minute videos.

This level of transparency is key to gain the trust of the public, and it doesn’t have to be difficult, expensive, or time-consuming.

Due to the COVID-19 pandemic, many states, including New York, saw an increase in mail-in ballots.

We helped The Board of Elections in the City of New York create an explainer video that gave a behind-the-scenes glimpse into the public canvass process where staff opened all absentee, affidavit, and military ballots.